Fads n Fashion

Yousuf Bashir, has returned to Pakistan after extensive professional success with many big names in Hollywood movies, haute couture, fashion houses and garment firms. Yousuf's creations are spun from high quality fabrics and hand-loom French chantilly, distressed suede or delicate cashmere knits, steeped in colour.

A writer, entrepreneur, artist and designer, fluent in Urdu, Sindhi, Seraiki, Punjabi and Spanish, Yousuf now intends to bring his talent home to Pakistan, and the opening of his design house in Karachi should provide a welcome addition to the fashion scene.

Yousuf moved to Los Angeles in 1997, setting his sights on Hollywood and the music industry. His first high-profile client was Madonna whom he was introduced to by Arianne Phillips (Mod Squad). He made Madonna's costume, her set and the clothes for her dancers at the Enchante MTV Awards which included Madonna's "Om Shanti" video. He then started working closely with Sheryl Crow and subsequently designed for Alanis Morissette and Jewel as his career snowballed, primarily as a music video designer handling both set design and garments. His creations have been worn by Naomi Campbell, Tyra Banks, Brook Shields, Angelina Jolie, Oscar winner Denzel Washington and many others. Later on he shifted from mainstream Hollywood to more independent sort of films, docu-dramas filmed like documentaries but scripted, or historical pieces for which I do my own research."

Yousuf Bashir has set up his design studio in a fairly large warehouse in the financial district of Karachi with all facilities and a fairly decent fashion & art library which is open to all Artists. He says that Karachi is the smallest biggest town I have ever seen. Something the city has not seen, something the city deserves."