Monday, March 05, 2007
Indian Fashion Goes West
As Indian women step out to work, they are putting away their traditional Saris & salwar kameez & switching to western wear.
Women say they find Western clothing more convenient, especially when working or using public transportation campared to salwar kameez or Saree. Many offices now also prefer their employees to wear Western wear.
Branded trouser and skirts market has been growing at a whopping 27 percent in sales terms. Western influence is growing as people watch TV and films and style their own fashion in a contemporary manner.
The younger ones are shopping for cotton capris and short tops while working women like trousers and fitted shirts that don't interfere when they're driving or working. Shopping malls, selling branded clothes, have been growing in India like mushrooms, attracting youngsters.
Women say they find Western clothing more convenient, especially when working or using public transportation campared to salwar kameez or Saree. Many offices now also prefer their employees to wear Western wear.
Branded trouser and skirts market has been growing at a whopping 27 percent in sales terms. Western influence is growing as people watch TV and films and style their own fashion in a contemporary manner.
The younger ones are shopping for cotton capris and short tops while working women like trousers and fitted shirts that don't interfere when they're driving or working. Shopping malls, selling branded clothes, have been growing in India like mushrooms, attracting youngsters.
